Effect Of Keywords in Website URL-An SEO Tactics

Dear webmasters, it is very important aspect of search engine optimization, which is very important for getting high rankings into major search engines Google,Yahoo, MSN etc. Now a days where , every business is settled for getting revenues, and in this hitech era, where everything is available on internet , the importance of SEO automatically increases.

Here i am giving brief introduction about, how including the major keywords into your website URL will be benificial for your business and for your website?

1- Google displays 3 major parts of your website- Title , Description, URL

2- The searching is done on the page content , that we have to make keyword rich.

3- Title is the first ever thing on the web page which is being crawled by the web spiders and obviously the most important thing for getting the high rankings.

So now you will be able to understand the basics of the importance of keywords into the web site URL.

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Key Factors Of SEO Friendly Web Development

Not only do you have just a few seconds to grab the attention of the web surfer, content developers must show well within search engine users so they are searched when web surfers search on related keywords or phrases. In order to perform well, a website must have traffic. Decent traffic will result if a website ranks well in search engines, that is why strong placement in search engines for critical keywords and phrases is essential.

When struggling with search engine optimization just go back to the basics. What do search engines want? Search engines want to return search results, that are relevant and useful to the searcher. Webmasters can help search engines discern what keywords or phrases their site relates to.

1. CSS - Cascading Style Sheets. Use header tags and cascading style sheets in your website design. Many search engines value H1 and H2 tags more than others. The assumption is that header tags are used to highlight the most important items or themes that appear on a page. By using header tags, webmasters can bullet those keywords or phrases they deem to be most important. The CSS file will help your site load quickly and provide a consistent look and feel throughout the website.

2. Titles. A website is the collection of webpages under a single domain. A webpage refers to a specific page within a website. Unique page titles throughout a website is important. Websites typically contain many webpages and using unique titles on webpages will help highlight different key phrases while uniting all the website content in a single theme.

3. Related Links. Links from related or relevant sites are more important than generic links from unrelated websites. Links are seen as “votes” of quality content. Search engines weigh links from websites that contain related or similar content more importantly, than links from unrelated websites. Work to obtain relevant quality links from related or authority websites.

4. Anchor Text. Vary anchor text. Use a variety of phrases to link to a site. Using different anchor text to link to a website is seen by search engines as “natural” linking. Search engines use the anchor text of a websites incoming link as part of their algorithm to determine a websites theme.

5. Website Copy. A minimum of 200 words of copy is suggested for each web page. In order to spider a site a search engine must have sufficient copy to spider. Less does not necessarily mean more, when it comes to search engine ranking. In general try to keep copy “above the fold”, so that visitors don’t have to scroll. Copy above the fold is usually sufficient to determine the context of the webpage.

6. Fresh Content. Keep it fresh. Search engines take notice of how frequently content is updated or added. Search engines spider websites that update content on a frequent basis at regular intervals. Add new content or webpages daily or weekly to increase a search engine spider’s frequency.

7. Consistent. Provide quality, consistent, fresh content. Consistent related content is critical to encouraging both visitors and search engines to return. Providing consistent quality content encourages links which will increase a websites popularity.

8. Themed. Relate the contents of a website by a single theme. Uniting content using contextual words will help websites rank well for less critical but very targeted related keywords and phrases.